Xuxin Automation Parts Co., Ltd., which has been deeply engaged in the domestic industrial automation parts sector for many years, made an important decision concerning its overseas layout at the beginning of 2026 - officially booking a booth at the Indonesia International Industrial Equipment and Parts Expo (Jakarta International Industrial Week). The exhibition will be held in Jakarta, the capital of Indonesia, from June 3 to 6, 2026. With its core precision transmission parts including ball screws and linear guides, Xuxin Automation will enter the core industrial market of Southeast Asia as an official exhibitor for the first time, communicate face‑to‑face with global automation industry practitioners and local Indonesian manufacturing enterprises, and take a crucial step toward brand internationalization.
For Xuxin Automation, this is not a hasty exhibition attempt, but an inevitable choice after careful consideration based on market research, industry trends and corporate development strategy. Starting from the second half of 2025, the company's management, foreign trade team and technical department have held multiple discussions on "going global to ASEAN", and conducted repeated demonstrations from multiple dimensions such as market potential, exhibition matching, logistics compliance and customer resources. Finally, Jakarta, Indonesia was chosen as the first stop of its overseas professional exhibition. As the largest city in Southeast Asia, Jakarta is not only the political, economic and cultural center of Indonesia, but also the core hub for manufacturing upgrading in ASEAN. The industrial exhibition held in June is the largest, most professional and most buyer‑concentrated industrial exhibition locally, which perfectly matches Xuxin Automation's core demand of expanding the precision transmission parts market in Southeast Asia.
I. Rooted in Precision Intelligent Manufacturing: Persistence and Accumulation of Xuxin Automation
Since its establishment, Xuxin Automation Parts Co., Ltd. has always focused on the R&D, production and sales of precision transmission components. Its core products cover key industrial automation parts such as ball screws, linear guides, linear modules and support blocks, which are widely used in CNC machine tools, industrial robots, automatic production lines, 3C electronics manufacturing, new energy equipment, packaging machinery, medical devices and other fields. In the domestic market, Xuxin Automation has accumulated thousands of cooperative customers with stable product quality, precise tolerance control, fast delivery capacity and complete after-sales service, becoming a reliable parts supplier for domestic small and medium-sized manufacturing enterprises and automation equipment integrators.
Adhering to the philosophy of "Quality as the Root, Technology as the Soul, Service as the Foundation", the company's production workshop is equipped with professional production facilities such as precision grinding machines, testing instruments and dynamic balance testing equipment. Strict quality control standards are implemented in every link from raw material procurement, precision machining and surface treatment to finished product inspection. As the company's flagship product, ball screws feature high precision, high rigidity, low noise and long service life. They can be customized with different leads, diameters and lengths according to customer requirements, adapting to various heavy-duty, high-speed and precision transmission scenarios. Linear guides are made of high-quality bearing steel, treated with quenching, grinding and anti-rust processes, featuring smooth movement and strong load capacity, which can effectively improve the stability and accuracy of equipment operation.
Against the background that the domestic market is becoming mature and industry competition is increasingly fierce, Xuxin Automation realized early that going global and expanding overseas is an important path for the enterprise to achieve secondary growth. Relying on the advantages of demographic dividend, rapid rise of manufacturing industry and strong demand for industrial automation upgrading, the Southeast Asian market has become the preferred region for domestic automation parts enterprises to go global. As the largest economy in Southeast Asia with a population of over 270 million and a huge manufacturing volume, Indonesia is vigorously promoting the "Making Indonesia 4.0" strategy, encouraging local factories to introduce automation equipment and improve production efficiency. The demand for precision transmission parts is booming year by year, which brings huge market opportunities for Xuxin Automation.
II. Why Jakarta, Indonesia? Golden Opportunities in the ASEAN Market
Before finalizing the overseas exhibition plan, the foreign trade team of Xuxin Automation spent nearly half a year conducting a comprehensive survey on the industrial markets, automation demand, trade policies and competitive landscape of Southeast Asian countries, and finally determined Indonesia as the core breakthrough for the ASEAN market, mainly based on the following core considerations:
(1) Manufacturing upgrading in Indonesia drives booming demand for automation parts
In recent years, the Indonesian government has vigorously promoted the digital and automatic transformation of the manufacturing industry, and industries such as automobile manufacturing, electronic processing, packaging and printing, metal processing and new energy have ushered in a period of rapid development. To reduce labor costs, improve product accuracy and production efficiency, local factories have eliminated old equipment and purchased intelligent equipment such as automatic production lines, CNC machine tools and industrial robots. As the "joints" and "muscles" of automation equipment, ball screws and Linear guide rail are indispensable core components.
According to industry data, the scale of Indonesia's industrial automation market exceeded 3.7 billion US dollars in 2025, and is expected to maintain an average annual growth rate of more than 8% in the next few years. Among them, the import demand for linear transmission components, precision bearings and other parts continues to rise. As a major global producer of automation parts, China has become the preferred supply base for Indonesian buyers with the advantages of high cost performance, fast delivery and strong customization capacity. The product positioning, quality standards and price system of Xuxin Automation fully match the procurement needs of local small and medium-sized manufacturing enterprises and equipment integrators in Indonesia, with extremely high market adaptability.
(2) Outstanding location advantages of Jakarta radiate the entire ASEAN market
As the capital of Indonesia, Jakarta is a commercial and logistics hub in Southeast Asia with complete transportation, exhibition and communication infrastructure. Soekarno-Hatta International Airport connects major cities around the world, and Jakarta International Expo (JIEXPO) is the largest and most advanced exhibition venue locally. It holds dozens of international professional exhibitions every year, attracting professional buyers from ASEAN countries, the Middle East and Australia.
Participating in the industrial exhibition in Jakarta can not only connect with local Indonesian customers, but also radiate buyers from neighboring countries such as Malaysia, Thailand, Vietnam and the Philippines. It is equivalent to opening up channels for the entire ASEAN market through one exhibition. For Xuxin Automation, which is exhibiting overseas for the first time, the value of this "one-stop, multi-functional" exhibition is unmatched by other regional exhibitions.
(3) Friendly trade environment and controllable overseas expansion costs
Indonesia maintains sound trade and cooperative relations with China. Under the Belt and Road Initiative, trade between the two sides is increasingly close, and tariff policies and customs clearance procedures are relatively friendly to Chinese enterprises. Meanwhile, Indonesia has few import restrictions on industrial automation parts. As long as relevant product certification and compliant declaration are completed, the customs clearance process for exhibits and goods is relatively smooth.
In addition, logistics costs, exhibition costs and personnel travel costs in Southeast Asia are much lower than those in European and American markets. For small and medium-sized manufacturing enterprises, the trial-and-error cost is lower, making it more suitable as a starting point for international layout. As a small and medium-sized physical enterprise, Xuxin Automation's choice of Jakarta, Indonesia as the first stop is not only in line with the company's financial strength, but also can quickly verify the feasibility of the overseas market.
(4) Highly professional exhibition precisely matches business needs
The Indonesia International Industrial Equipment and Parts Expo, to be held from June 3 to 6, 2026, is a professional industrial exhibition jointly built by Miore Group and Indonesian national-level business associations. Focusing on industrial automation, machine tools, mechanical parts, transmission parts, molds and tools, the exhibition covers an area of 20,000 square meters, gathering more than 500 high-quality global exhibitors and expecting to attract over 50,000 professional buyers.
The audience of the exhibition is mainly factory directors, equipment procurement managers, automation integrators and traders from local Indonesia, which highly matches the target customers of Xuxin Automation. Different from comprehensive exhibitions, this professional industrial exhibition allows the company to accurately connect customers with real procurement needs, avoid ineffective communication and maximize exhibition efficiency. Data from the previous exhibition showed that 85% of exhibitors obtained intended orders and 92% of enterprises successfully established their brand image locally, which also fills Xuxin Automation with confidence for this exhibition.
III. Exhibition Decision: A strategically recognized layout from discussion to finalization
In October 2025, Xuxin Automation held its first "Overseas Market Expansion Seminar", attended by the company's founder, production director, sales director, head of the foreign trade team and technical backbones. At the beginning of the meeting, heated discussions were held on "whether to go global, where to go global and how to go global".
Some proposed that there was still room for exploration in the domestic market and rash overseas expansion would bring high risks; others believed that the Southeast Asian market had strong demand and early layout could seize the first-mover advantage. The foreign trade team shared research data, pointing out that Indonesian customers had high recognition of Chinese precision parts, and many Indonesian customers had consulted products through online channels, only lacking offline docking opportunities.
The founder said at the meeting: "Xuxin has been engaged in precision parts for so many years, and our quality and technology can stand the test of the market. We must stabilize the domestic market, and we must venture into the overseas market. Southeast Asia is the closest and most suitable market for us. Exhibitions are the fastest way to connect with customers and show our strength. We must seize this opportunity to let Xuxin's products go global, and let the ASEAN market know how reliable Chinese precision transmission parts are."
After nearly three months of multiple rounds of discussions, data demonstration and cost accounting, the company finally confirmed: to participate in the Jakarta International Industrial Exhibition in June 2026, and define this exhibition as "a landmark event in the first year of Xuxin Automation's internationalization". In February 2026, the foreign trade team officially signed the exhibition contract with the organizer, paid the booth deposit, and locked a core booth in the automation exhibition area near the main passage of the exhibition hall, with large passenger flow and good display effect, laying a solid foundation for the exhibition.
After the news was confirmed, the whole company was full of motivation. The production workshop began to prepare exhibition samples, the technical department sorted out product parameters and produced foreign language materials, and the foreign trade team started to prepare customer invitation, logistics transportation, visa processing and other work. Every department took the initiative to participate, regarding the exhibition as its own responsibility, forming a good atmosphere of "all staff preparing for battle and going all out".